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green door with gray wall

ABOUT

OUR VISION

To become Saudi Arabia’s leading eco conscious brand by replacing single use plastics with sustainable rice straws supporting Vision 2030’s environmental goals and inspiring a cleaner & greener Kingdom.

We envision establishing a manufacturing facility in Saudi Arabia within the next few years, strengthening local production, creating jobs and positioning SBHConcepts as a homegrown sustainability leader.

OUR MISSION

Our mission at SBHConcepts is to establish a trusted, high quality supply chain of biodegradable rice straws across Saudi Arabia.

We aim to partner with cafés, hotels and distributors to make eco-friendly straws the national standard, while ensuring consistent quality, affordability and sustainability.

About the founder

SBH Concepts was founded by Saif Hussain, an entrepreneur committed to advancing sustainability across Saudi Arabia and India. With a strong alignment to Saudi Arabia’s Vision 2030 and India’s growing eco-conscious movement, Saif launched SBH Concepts to introduce premium biodegradable rice straws as a cleaner alternative to single-use plastics.

His dual-market approach allows SBH Concepts to support cafés, restaurants, hotels, and businesses in both countries, helping them transition to eco-friendly solutions without compromising on quality or durability.

Saif believes that meaningful change begins with simple everyday choices — even something as small as a straw.

“Every sip can move us toward a greener future — in Saudi Arabia and India.

Two hands are holding a small earth globe
Beyond Straws

Our vision extends far beyond straws. We're developing a comprehensive range of eco-friendly products that will revolutionize multiple industries. From food packaging to everyday essentials, we're committed to creating sustainable alternatives that make environmental responsibility effortless.

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